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The successor of the renowned WTA Croatia Bol Open, relocated to Makarska for the next five years, the WTA Makarska Open hosted by Valamar tournament showcases the finest female tennis players from around the globe, igniting thrilling and captivating matches. In 2023, spectators were treated to a gripping final showdown between J. Paolini from Italy and M. Sherif from Egypt, while in 2022, E. Cocciaretto from Italy faced off against J. Niemeier from Germany for the title. This tournament holds a special place in the hearts of female tennis players, who eagerly return year after year to compete. Beyond the intense matches, attendees are treated to breathtaking views of the sea and an electric atmosphere.

Complementing the tournament, the tennis center plays host to various concerts, while the excitement spills over into the city center with restaurants organizing numerous concerts and performances as part of the WTA City program. To engage the youngest audience, Kids Day offers children the chance to partake in racket fun alongside some of the female tennis players competing in the tournament.